Bad News: K12 Inc Enters the Preschool Market
Diane Ravitch's blog
A site to discuss better education for all
Having created a string of low-performing but profitable virtual charter schools, K12 Inc. has announced that it is entering the lucrative preschool market.
This is a new venture for the corporation founded by the Milken brothers. Equity investor Whitney Tilson warned other investors last year against K12, which he compared to the subprime mortgage industry, but the company keeps coming up with new ideas to put children in front of computers and absorb public dollars.
Here is the latest bad news for American children:
K12 Inc. Launches EmbarK12 Comprehensive, a Kindergarten-Readiness Product; New, Award-Winning Program Gets Children Ages 3 to 5 Ready for Kindergarten
New product aims to fulfill the need for high-quality early learning programs to prepare children for kindergarten and is being made available to consumers and school districts for the first time.
An early learning advantage we can’t afford to miss…
Herndon, VA (PRWEB) July 24, 2013
Industry leader K12 Inc. [NYSE: LRN], is fulfilling the need for high-quality early learning programs through the release of a product aimed at preparing children for kindergarten: EmbarK12 TM Comprehensive. The innovative, research-based, award-winning kindergarten-readiness product has already been introduced in some of the leading national pre-K learning centers. The curriculum is now being made available to consumers and school districts for the first time.
EmbarK12 is an extension of K12 Inc.’s [NYSE: LRN] commitment to offer the most engaging and innovative products and programs to inspire young minds and provide high-caliber, individualized learning options. Development was spearheaded by K12’s Dr. Melissa King, who has more than 35 years of professional experience as an educator, in conjunction with a highly skilled team of developers and designers.
EmbarK12 Comprehensive PROGRAM DESCRIPTION
A truly comprehensive, easy-to-use, all-in-one pre-K program offering both online and offline activities with rich multimedia and hands-on, minds-on engagement for children who are 3 to 5 years of age.
The customizable lesson plans can be tailored to child-specific skills and interests and include more than 450 online activities and more than 750 hands-on activities. There are 18 thematic units, each with intuitive, related content and instructional experiences for language arts, math, science, social studies, art, and music. Examples of themes include: “Family and Friends,” “My Five Senses” and “Looking at Animals.”
The program has already won multiple awards, including the Parents’ Choice Award, Association of Educational Publishers Golden Lamp Award Finalist and Association of Educational Publishers Distinguished Achievement Award.
Parents are encouraged to review “KINDERGARTEN: Is Your Child Ready?” and to play an active role in a highly individualized, early learning process.
Curriculum is aligned with state and national standards and with core principles of early childhood education established by the National Association for the Education of Young Children (NAEYC) and Core Knowledge Foundation.
CYBER-SAVVY YOUNGSTERS REALIZING FULL, ACADEMIC POTENTIAL
“Whether your child is thriving in a neighborhood preschool or you’re juggling multiple things and have a youngster who is curious and open to learning in new and different ways at home, EmbarK12 is designed to meet you and your child where you are,” explains Dr. King. “Age 3 to 5 is such a precious time and opportunity. I think we all instinctively know this as parents. Having a program that makes the most of this important window of time is an early learning advantage we can’t afford to miss if we want our children to reach their true academic potential.”
“I’m excited about EmbarK12 because it offers the best content, the best instruction, the best materials and the best design. I’m sure parents will share my enthusiasm when they see how well EmbarK12 can prepare their children for kindergarten,” she added.
“There’s no question young children today are increasingly cyber savvy and engaging products developed with sound learning fundamentals can help prepare the next generation of young students to not just get off on the right foot, but to head into elementary school with a strong foundation and real learning momentum,” explained Dr. Margaret Jorgensen, K12’s Chief Academic Officer. “It could be game-changing for young students who deserve the brightest of futures.”
Many others in the education arena echo the importance of quality pre-K education. Educators across the U.S. have identified kindergarten-readiness as an educational priority, and even the President of the United States has made kindergarten-readiness a national issue. According to the U.S. Department of Education, there is a robust body of evidence and research demonstrating that high-quality, early learning programs help children arrive at kindergarten ready to succeed in school and in life.”